26. April 2009 by admin.

McCormick Place one of the nation’s largest convention center at approximately 2.2 million square foot of exhibit and convention space. Originally built in 1960 inside the lake shore Drive establishment and later in 1967 was destroyed in a fire. The convention center was rebuilt in 1971. Today there are several additions to the original structure.

McCormick place convention center today consist of 3 separate building structure on Lakeside center. The complex consist of the North, South and West building. There are numerous conventions and trade shows that are held in this convention hall, from the Chicago auto show, THE AUA, The WindPower, mid-winter dental show and Many other Trade shows.

Exhibiting at these trade shows can be confusing. In order to help you understand this , I show you wish union does what. There are six unions that you may have to deal with, knowing each one can be helpful in doing so.

The Teamsters, this union assist you in all your material handling to and from your booth location from the dock. They will remove your empty crates or pallets form the show floor. There fees are all calculated by CWT weight, which in know as drayage. Please note that you are allowed to carry smaller exhibit booths or properties through the convention hall doors only if they can be carried by one person without any wheeled carts or dollies.

Riggers, they are accountable for un-skidding position and leveling all your machines etc at the conventions. They will also be responsible for re-skidding these same items

Carpenters, their responsibility lie with the uncrating of your trade show display booth, and material. They will install your trade show booth, lay carpet, and prepare your crates for pick up. Exhibitor may install any exhibit under 300 square feet , with one man. That will take under 30 minutes. Otherwise you will have to use this union labor. You may however use a special exhibitors appointed contractor, which can be your exhibit house or appointed by.

Decorators, they are responsible for all hanging signs that are non-electrical, fabric panels, drapes and fabric installation.

Electricians, they are responsible for assembly, installation and dismantle of anything that uses electricity as a source of power. This includes electrical wiring, hook-ups, interconnections, Large monitors that is attached to trade show display structure, The Exhibitor may choose to install smaller monitors, change lightbulbs that do not require ladders etc

Plumbers, they are responsible for all compressed air, plumbing work, water and drains and natural

These unions are there to help you however be careful for not knowing can sometimes cost you a great deal. It is sometimes better to have your exhibit house assit you through the exhibiting process. They can sometime provide an all ,inclusive trade show exhibit rental package, which can include rental exhibit booth, and all the is installation. For better assistance of exhibiting the Chicago area as well as nationwide look to contact a exhibit fabricator that specialize in rental trade show booth . Contact ELDS, INC at (626) 969-3399, who well known for their trade show display and show services

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28. July 2008 by dexter.

The design of your trade show booth is very important. A great deal of exhibitors makes the wrong choice every day due to lack of knowledge of the trade show industry.  No two companies are the same and therefore now two designs should be the same. There are many companies out there that just pull generic designs from their portfolio and expect it to work for their clients.  Some actually do work to degree.   If you have choice of choosing a design that is specific to your firm and have a choice of picking one out of a catalogue, what would you do?  I would hope that the specific or custom design would be your choice.  Why?

Custom design are much more indebt as to what the exhibitor wants and needs.  Custom design makes you stand out from the rest of exhibits and competitor at the show.

I recently provided a booth to a client at a particular show which was a small 10×20 booth; we applied a large graphic cut out of a giraffe to the back wall.  The image hung over the back wall. This giraffe had nothing to do with the client product. It just carried a theme “head and shoulders above the competition” needless to say it was smash at the show. More conversation about the giraffe was at the show. Leads were generated and when the sales representative  contacted these leads all he or she had to say is we are X Company, you remember the company that had the big giraffe at the show. 

I say this to say stay away from “cookie cutter designs” if you can they say nothing about your company ask your exhibit house to provide a custom design for you, show some personality.   Do not run from exhibit house to exhibit house choose a good design and exhibit house to work with and let them work out your design. To get a no obligatory design contact http://eldsusa.com

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25. July 2008 by dexter.

Having been in the trade show industry for over 20 years as a designer,
manufacturer and collaborator with exhibitors and show management has been
very enlightening. What always seem to get my attention are the new trade
show attendees who come to the show with great expectations only to find that
at the end of the show they have made neither leads nor sales. I am here to
tell you that you have either exhibited at the wrong show or most likely you
went to the show totally unprepared. In this article we will offer some
pointers to the unprepared exhibitor. Here are a few suggestions:Â Goal:
First thing and one thing only, ˜sales and leads” Sure you want product
branding, but ultimately sales and leads ought to be the exhibitor’s primary
objectives

For the new exhibitor’s first trade show I would suggest taking this approach.

Secure your booth location preferably a location near the front of the main
entry to the exhibit hall, It’s also always good to get located near one of
the larger veterans of that particular trade show. This will help to get you
in the traffic spot light. Many people feel that getting on the front line of
the exhibit hall is the best location, but that’s not necessarily so,
sometimes people move through the exhibit hall pass the front line before
they truly begin to focus on what they want. Therefore, a location near the
front, but not right in the immediate front line.
The exhibitor’s booth should be a ˜crowd pleaser” while still projecting the
company’s image - a good way to get traffic to your booth.Secondly, offer a
good product give-a-way or a prize. Please make sure that this prize is a
good one, if you specialize in tire changing equipment do not give away iPods,

or plasma screens. Everyone in the convention hall would love to get a
plasma screen or an IPod. They will sign up for this, even if they are not
interested in your product. This is a waste of time. Smart move is to have a
drawing for a top of the line tire changing equipment or some service you
provided. This will ensure that whoever signs up for this has some knowledge
of systems and would prefer part of your service. They most likely are
interested and need a tire changing machine and are willing to spend that
kind of money on one. The list of sign-ups for the give-a-way/prize you have
a list of leads, remember you what you are there for hint leads which can
eventually turn into sales. How easy would that be to follow up a lead from
your list of people who signed up for your drawing to win a tire changing
equipment? Let’s call this a targeted lead, why? you know what they are
interested in - mufflers

Second thing, at your first trade show always have a theme for your trade
show booth. I have seen exhibitor at trade show with great looking custom
trade show booth, crowds form around the booth and say wow what a nice
looking booth, but five minutes later after leaving the booth they do not
remember the exhibitors name or his or her product, but they remember the
theme the booth had. Use this to your advantage design your booth with a
theme that relates to your product. Incorporate your product name as well as
your corporate name, now you are cooking with grease. I remember a few years
ago I met a childhood idol, Jerry Lucas, yes the same Jerry Lucas who played
for the world champion New York Knicks in basketball. When I met Jerry Lucas
he was promoting a way to remember names of people he met. Well I am here to
tell you it works, he simply would pick out some unique feature about that
person, it could be the voice, the person’s height or some unique feature, he
would then make a mental tie to the person’s name. This way he would remember
a unique feature and the name would follow. The same principle works with
trade show booth, remember the design and theme and then you will remember
the corporate name. That same theme should not only be reflected in the exhibit booth design but it should also be carried through onto your literature and give-away. That’s your “corporate branding”  for more

information http://www.eldsusa.com

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